This article discusses the importance of a good lead response time and other best practices when it comes to follow-up.
Lead response time: How quickly should you follow up with leads?
Search Results for: nurture campaign
Grab People’s Attention with These Email Design Examples
This article discusses email design examples for your inspiration to send better-performing email campaigns.
Should we put our webinars on YouTube and social media?
Webinars are still a great lead-generation tool! When people sign up – even if they don’t attend – they show interest in your topic! When your informational topic is also linked to a sales activity capturing that interest is helpful and can allow companies to […]
Why brand identity is important
Why brand identity is important comes back to standing out in the crowd and being ingrained in the consumer’s mind. A strong brand does that. Think the iconic swoosh of Nike or the sleek, minimalist style of Apple products. Maybe it’s the distinct flavor of […]
Why is content marketing important? Today more than ever!
Find out why content marketing is important and even crucial for businesses. Learn how it provides value and drives profitable actions.
How to Automate Your Content Marketing Strategy
This article looks at ways to automate your content marketing strategy.
The three components of a useful marketing workflow
In this article, I discuss what makes a good marketing workflow that can help you be successful long-term.
How to create a lead magnet
On this podcast episode and in this article, we discuss how to create a lead magnet that your prospects actually want.
What are the top skills for marketers?
This article looks at the top skills for marketers to master. Certainly, not all these can be mastered by one person, but here they are.
Most common marketing job descriptions templates
Here, I share a number of common marketing job descriptions they can help you build your team.
What’s the point of top fans on Facebook?
In spring 2019 Facebook rolled out top fans of pages on the network. For example, I was crowned a top fan of the Cedar Rapids Police Department. Of course, Facebook told me that I should keep liking, commenting and of course sharing to stay a […]