This article looks at what’s good about living in Iowa. The advantages, disadvantages from somebody who has lived in Iowa for almost 20 years.
Search Results for: move iowa
Disaster communications for marketers (lessons from the Iowa derecho)
A look at disaster communications for marketers and content teams when natural disasters are impacting business operations.
From Germany to Iowa
Note: This was part of a book about German American history, traditions, festivals and recipes that Penfield Books of Iowa City published in 2013. Published here with the writer’s permission. By Mary Sharp Christoph Trappe was sixteen years old when he left Düsseldorf, Germany, in 1995 […]
Media coverage featuring Christoph Trappe
Christoph is the director of content strategy at Growgetter, where he runs the company’s content strategy program for external marketing as well as clients. He has led teams of journalists, content creators, strategists, and designers in his career to drive results successfully. Today, he’s a […]
Workplace issues: Are you walking on eggshells at work?
This article discusses what it means when you are walking on eggshells at work and how to adjust to the situation.
How teams can drive content performance
Use these steps and this methodology to create teams that are more successful.
About Christoph Trappe
Christoph has helped companies share their unique stories more efficiently and better to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including: healthcare nonprofits SaaS publishing technology professional services Recently, he led an integrated content strategy at a […]
What are some ways to communicate professionally through social media?
This article shares how you can be good at personal branding even if you work for a company. Building a personal brand can be super helpful.
Marketing career pathways: How to get ready for your first marketing job
This article discusses getting your first marketing job, what goes into preparing yourself for it and marketing your skills.
How to Define Your Value Proposition
This article shares how to start a value proposition and the importance of talking to customers to get it right.
Using better stock images for blogs
A look at how to use better stock images for blogs. There are a number of options to consider and I discuss them here.
How to restrict your Facebook Live audience by geography for free [Geotargeting tip]
A look at how to deliver for free Facebook Lives to specific areas of the country and globe by geotargeting on which areas can see the video and which can’t.
How to combine social media accounts when organizations merge
The merger of American Airlines with U.S. Airways reminded me of the difficult decisions that we can face when organizations merge. What to do with social media accounts when organizations merge? U.S. Airways merged with American Airlines with the last U.S. Airways flight happening on […]