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Media coverage featuring Christoph Trappe
Christoph is the director of content strategy at Growgetter, where he runs the company’s content strategy program for external marketing as well as clients. He has led teams of journalists, content creators, strategists, and designers in his career to drive results successfully. Today, he’s a […]
Website Plagiarism on Blogs and Corporate Websites: Effective Strategies to Prevent It
Discover what website plagiarism is, why it is important to be aware of it and how to detect and prevent it in the digital age.
How teams can drive content performance
Use these steps and this methodology to create teams that are more successful.
Bringing Results with Strategic Writing & Strategic Content
This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
Data storytelling: When the machines write content
Machine-generated content and data storytelling will become more common and as content strategist and content creators we might as well wrap or a head around it. And use it to our advantages to create better experiences.
How can we predict the future of marketing?
In this podcast episode of the Business Storytelling Show, we discussed how you can understand the future of marketing today!
Here’s why to never use social media logos in your printed marketing
This article discusses why you should never use social media logos on anything that’s printed – like a poster, a conference booth or your company truck.
Why the WordPress Content Management System Rocks for Creators
This article discusses why you should edit text in WordPress as opposed to Word documents or other word-processing tools.
Should brands consider publishing a print magazine?
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
Hiring writers: Are content production goals a good idea? Or pay them for performance?
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
UPDATE: How to STILL share article links to Facebook Stories that link to your website [Social Media Tip]
September 2019 update: While this function was available for a few months in 2019, sharing links in Facebook Stories no longer seems to be available from mobile. Sharing an article from mobile and in the app, I got this message: But on a positive note, […]