Finding your blogging niche

Estimated read time: 2 minutes

Everyone can start blogging in minutes nowadays. Businesses can increase their website traffic with a good blog strategy and that includes to decide: What’s your blogging niche?

There are plenty of options. Perhaps these ideas can help you and your company find your blogging niche.

  • What does your company do and what are the related topics?
  • What do you have expertise in?
  • How much do you have to say about a specific topic?

In addition it’s important to define blogging goals. Why do you blog? That could include:

  • SEO
  • Brand awareness
  • Lead generation
  • and so on

Doing it right

When done right blogging can help us reach our marketing and business goals.

Done right means that we share information that is valuable and relevant  but not markety to our audiences. It doesn’t always sell.

So here are my top six reasons how well-executed blogging helps reach our marketing and business goals:

  1. It establishes organizations and people as experts, thought leaders, etc. It can even lead to earned media coverage.
  2. It increases brand awareness.
  3. It makes us findable in search engines. Frequently updated and useful blogs often rank well.
  4. It builds trust and trust can lead to sales.
  5. It helps us think through problems. Answering frequently asked questions publicly actually can lead to uncovering additional answers.
  6. It’s a longterm investment. Ad campaigns (while they have a place in your digital marketing mix) end when you stop spending money on them. Blog content once published continues to exist and continues to draw relevant audiences.

The bottom line is that blogging can help us and our businesses but we have to figure out what our unique angle and stories are. Once we decide to be authentically and uniquely relevant, determine goals and measurements and  start sharing and participating.

After you start

Once you get started keep in mind that it will take time.

Traffic will be low, it’ll go up, then down, then back up, then stay even and then perhaps go up again!

Some people want comments on their blogs, but there won’t be many – if any – especially when you just got started. It can be a mountain not worth climbing.

Read next: Blog comments: How to build better online communities

That’s OK. They’ll come. But there are many other ways to listen to an audience:

  • What are people reading?
  • What are people sharing?
  • What are people searching for when they get to your blog?
  • What do people mention to you when they see you in public?

Finding and developing your blogging niche can be rewarding for you and your audience. Just start and keep going.


Listen to my podcast