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C-level leaders in an organization are the roles that start with a “c” and include:
- Chief Executive Officer
- Chief Operating Officer
- Chief Financial Officer
- Chief Marketing Officer
- Chief Digital Officer
- And so on….
For content marketing, authentic storytelling and digital strategies to work and take-off in an organization, somebody at this level of the organization has to lead or at least be a vocal advocate for the project.
Oftentimes, the Chief Marketing or Digital officers are the natural C-level supporters, but the Chief Financial Officer can also be swayed when financial pay-offs are proven. The Chief Executive Officer is also a great person to get on board early on.
Authentic storytelling initiatives with proper C-level support are much more likely to become long-term assets than ones without it.
Projects can still start from the ground up, but at some point C-level support is necessary.