Advertising Archives

October 3, 2021October 3, 2021
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What are some great examples of company swag?

Advertising

Branded swag can be a nice way for companies to get their names out there while also giving consumers and employees items they might enjoy. But there’s an art and science to how to create swag that is actually useful.

May 21, 2021May 21, 2021
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New in mobile app: Where to find the Amazon Affiliate link for a product in the mobile app

Advertising

Amazon Affiliate links are now easier to grab from the Amazon mobile app. Let me how show you. It’s pretty much automagic.

October 19, 2020October 16, 2020
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Brand positioning by using journalistic storytelling strategies

Advertising

To achieve fantastic brand positioning there are many roads to the same goal. In this article I share how you can use journalistic strategies and practices to achieve better brand positioning.

July 29, 2020July 31, 2020
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Should your brand create branded face masks?

Advertising

Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.