To achieve fantastic brand positioning there are many roads to the same goal. In this article I share how you can use journalistic strategies and practices to achieve better brand positioning.
A look at what brands should consider when it comes to branded search SEO strategies. This article covers content by others and paid search.
A look at how to use embedded content and some of the downfalls to be aware of.
Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.
Podcasts on Pandora are an emerging area to distribute to your audience and to listen to podcasts. This article discusses the topic.
This article discusses small business marketing strategies that can help you ensure your customers know that your business is open.