Estimated read time: 3 minutesHow do we make things more efficient? How can we streamline the process? How can we make sure one person does it? I know that there’s a place for structure in authentic storytelling on blogs, social media and even offline channels. […]
Category: Change Leadership
Let’s stop the Call to Action Madness!
Estimated read time: 2 minutes“I can’t remember all the Calls to Action I’m supposed to follow. Everyone wants me to do something. So I tweeted instead.” – @ctrappe Everyone wants us to do something: Click here Buy this now Open my email, please Follow me […]
Be aware of the experts who can’t do any of what they are talking about!
Estimated read time: 2 minutesThere certainly are enough self-proclaimed content marketing experts out there. They seem to have forgotten that you aren’t an expert until some other people call you one. “You are an expert when other people call you one.” – @ctrappe Click To Tweet […]
How to share better content for Breast Cancer Awareness Month (and in general)
Estimated read time: 5 minutesBreast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. […]
Storytelling and content marketing do indeed take time
Estimated read time: 3 minutesThe other day I was presenting to nonprofit employees on how to meaningfully engage on social media. “Donate to me” isn’t working on social media for the most part and nonprofits have plenty of stories worth sharing that will help them […]