Christoph Trappe shares thoughts around content strategy, marketing and content creation of all types.
The attention span and how we can get and keep consumers’ attention are topics in the headlines from time to time. Sure, people have short attention spans. I do, too, but is that true for everything and how should we deal with the attention deficit conundrum?
This article discusses how to build diverse teams in content and marketing operations. Tips on how to recruit and think about it.
This article looks at what’s good about living in Iowa. The advantages, disadvantages from somebody who has lived in Iowa for almost 20 years.
Relationships matter. They always have even before we were so tied to connections through the Internet. With business being done digitally and in-person the way we can build connections has certainly changed and evolved.
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
This article discusses that aiming for perfect is important but that it shouldn’t stop us from publishing good and relevant content.
This article discusses the importance of fast feedback. What’s the point of getting feedback for something that happened months ago?
A look at how to do better PowerPoints and how to decide whether we even need PowerPoint at all.