Christoph Trappe shares thoughts around content strategy, marketing and content creation of all types.
So many out there want to be experts, gurus or thought leaders. Some of the thought leaders out there are even worth following and listening to. They have good ideas. Some are entertaining. And some have no clue what they are talking about. I personally […]
You’ve likely heard it: Actions speak louder than words. And that is true in some instances. In cases where we say one thing but do another, actions absolutely can speak louder than words. Especially when people notice the action. But a lot of times they […]
It’s virtually impossible to share good and meaningful stories if we don’t have access to the people who lived and participated in those stories. That’s why personal storytelling is so much easier than organizational storytelling. We already have access to the person who lived the […]
Some people make decisions soooooo slowly. They think about something. Ask 59 questions. Think about it some more. And then make a decision. Oh wait, one more question. There’s always one more thing to be thought about. One more question to be asked. And by […]
“I can’t remember all the Calls to Action I’m supposed to follow. Everyone wants me to do something. So I tweeted instead.” – @ctrappe Everyone wants us to do something: Click here Buy this now Open my email, please Follow me on 59 other social […]
There certainly are enough self-proclaimed content marketing experts out there. They seem to have forgotten that you aren’t an expert until some other people call you one. [Tweet “”You are an expert when other people call you one.” – @ctrappe “] Certainly, experts and thought leaders […]
Breast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. Organizations blog, tweet and share […]