A look at what does an editor do and how editing for preference shouldn’t be part of that list.
What’s an Editor and How Do They Make Our Writing Better?
Category: Content gathering
Unlock business potential: What is corporate storytelling?
This article discusses how corporate storytelling can happen and how companies can scale it to drive results.
Why a content creation strategy must include getting on a blogging schedule
Content creation strategy must include publishing content regularly. This article discusses how to do that and shares the latest tool in WordPress to help us with that.
How to write a blog post and how long should it take?
This article discusses the question of how long does it take to write a blog post. Several factors play into this. Let’s discuss.
How to ask good podcast questions for a better episode
A look at how to have better interviews, which then lead to better stories for our content marketing.
Why we must de-prioritize using Google in our content research
We have to conduct content research to write and produce different types of content in our marketing. But it has to go deeper than copying what’s out there.
PODCAST: The roles in content marketing
This podcast discusses the different roles an organization needs to successfully execute a content marketing strategy. I discuss the roles of project owner, editorial director, content producers and web producers. Audio not playing or can’t listen today? Try the transcript below: Hi there, Christoph Trappe […]
How original photos can help you rank higher in Google Image Search
You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of can actually benefit the consumer. But I just have never […]