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Christoph’s Content Corner

Christoph Trappe shares thoughts around content strategy, marketing and content creation of all types.

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RSS Podcast episodes

  • BONUS: Camera On: What Are AI Camera Benefits?
  • 583: Uniquely You: Essential Steps for Building a Successful Personal Brand - a chat with Adrienne Sheares
  • BONUS: Banish boring headlines: Use a AI Headline Generator This Way
  • 582: How to Stop Wasting Time on Ineffective Email Automation Practices - a chat with Jeanne Jennings
  • BONUS: Stand out: The importance of a Favicon
  • 581: How do modern marketers earn trust? A chat with Melanie Deziel
  • BONUS: How I use iPhone as webcam on Mac
  • 580: How to build a brand that is crisis ready? A chat with Melissa Agnes
  • BONUS: Why branding matters
  • 579: Be a better leader by unleading - a chat with Céline Schillinger

Latest posts

  • Camera on: What are AI camera benefits?
  • Cameras that help you make better eye contact on video
  • Know who is who: What are bylines?
  • What’s an Editor and How Do They Make Our Writing Better?
  • Slip-on: Try these work-from-home shoes
  • Set yourself apart: Building a personal brand the right way
  • Drive content performance: The top WordPress plugins for bloggers
  • Worth mastering: What are marketing challenges?

Category: Content gathering

  • March 25, 2023March 25, 2023
  • No Comments

What’s an Editor and How Do They Make Our Writing Better?

  • Change Leadership

A look at what does an editor do and how editing for preference shouldn’t be part of that list.

Continue Reading What’s an Editor and How Do They Make Our Writing Better?
  • March 5, 2023March 5, 2023
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Unlock business potential: What is corporate storytelling?

  • Content distribution

This article discusses how corporate storytelling can happen and how companies can scale it to drive results.

Continue Reading Unlock business potential: What is corporate storytelling?
  • February 11, 2023February 11, 2023
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Why a content creation strategy must include getting on a blogging schedule

  • Content gathering

Content creation strategy must include publishing content regularly. This article discusses how to do that and shares the latest tool in WordPress to help us with that.

Continue Reading Why a content creation strategy must include getting on a blogging schedule
  • December 29, 2022January 5, 2023
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How to write a blog post and how long should it take?

  • Change Leadership

This article discusses the question of how long does it take to write a blog post. Several factors play into this. Let’s discuss.

Continue Reading How to write a blog post and how long should it take?
  • January 3, 2022January 3, 2022
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How to ask good podcast questions for a better episode

  • Communications

A look at how to have better interviews, which then lead to better stories for our content marketing.

Continue Reading How to ask good podcast questions for a better episode
  • December 27, 2021December 27, 2021
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Why we must de-prioritize using Google in our content research

  • Content gathering

We have to conduct content research to write and produce different types of content in our marketing. But it has to go deeper than copying what’s out there.

Continue Reading Why we must de-prioritize using Google in our content research
  • November 7, 2017November 7, 2017
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PODCAST: The roles in content marketing

  • Content distribution

This podcast discusses the different roles an organization needs to successfully execute a content marketing strategy. I discuss the roles of project owner, editorial director, content producers and web producers. Audio not playing or can’t listen today? Try the transcript below:  Hi there, Christoph Trappe […]

Continue Reading PODCAST: The roles in content marketing
  • July 20, 2017
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How original photos can help you rank higher in Google Image Search 

  • Content distribution

You have likely heard me debate the topic of whether we should use stock images or authentic and original images. I can be swayed in many debates when a direction that I didn’t think of  can actually benefit the consumer. But I just have never […]

Continue Reading How original photos can help you rank higher in Google Image Search 

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Books

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

RSS Podcast episodes

  • BONUS: Camera On: What Are AI Camera Benefits?
  • 583: Uniquely You: Essential Steps for Building a Successful Personal Brand - a chat with Adrienne Sheares
  • BONUS: Banish boring headlines: Use a AI Headline Generator This Way
  • 582: How to Stop Wasting Time on Ineffective Email Automation Practices - a chat with Jeanne Jennings
  • BONUS: Stand out: The importance of a Favicon
  • 581: How do modern marketers earn trust? A chat with Melanie Deziel
  • BONUS: How I use iPhone as webcam on Mac
  • 580: How to build a brand that is crisis ready? A chat with Melissa Agnes
  • BONUS: Why branding matters
  • 579: Be a better leader by unleading - a chat with Céline Schillinger

Latest posts

  • Camera on: What are AI camera benefits?
  • Cameras that help you make better eye contact on video
  • Know who is who: What are bylines?
  • What’s an Editor and How Do They Make Our Writing Better?
  • Slip-on: Try these work-from-home shoes
  • Set yourself apart: Building a personal brand the right way
  • Drive content performance: The top WordPress plugins for bloggers
  • Worth mastering: What are marketing challenges?
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