[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

Estimated read time: 3 minutesIt can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items […]

[STORYTELLING] How to get access to the people with the good stories

Estimated read time: 3 minutesIt’s virtually impossible to share good and meaningful stories if we don’t have access to the people who lived and participated in those stories. That’s why personal storytelling is so much easier than organizational storytelling. We already have access to the […]

Organizational storytelling: Should we check the background of people whose stories we are sharing?

Estimated read time: 4 minutesStorytelling strategies can be full of reasons why not to publish something. In fact, if we want to find a reason to not publish a story that can be a super easy task: We don’t have the time. We don’t want to. I’m […]

How to share better content for Breast Cancer Awareness Month (and in general)

Estimated read time: 5 minutesBreast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. […]