This article discusses the importance to answer customer questions and discuss some channels where you might want to do that to maximize your communication effectiveness.
Where should we answer customer questions? [Content Strategy]
Category: Customer service
Product picture ideas: 12 Effective Ways To Increase Product Image Quality
A look at what things should be considered for good product images and how the images and copy must align to be useful.
Do actions speak for themselves? Why is internal marketing important?
Why is internal marketing important? Because sometimes actions speak for themselves but sometimes they don’t. This article discusses the topic.
How can my company run as a subscription business?
I interviewed two experts in the subscription business field on my podcast and this article highlights some of what we discussed.
How easy miscommunication actually is – unfortunately
This article shares an example of how easy miscommunication is – unfortunately. And how we can overcome it.
4 steps to mine your competitor’s Twitter account to generate leads
A look at how monitoring the competition on Twitter can be used as a lead generation tool. This article includes a real-life example.
How being helpful can propel your business forward
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
Why online scheduling is a differentiator for companies
A look at why online scheduling can be a differentiator for businesses of many different types and the kind of online scheduling tools.
Who is your audience? Is it internal or external?
This article discusses the dangers of focusing on an internal audience only. Yes, we need to collaborate internally but are the internal audiences the same as the external audiences we are trying to reach?