I was joined by Matt Barnett, of Bonjoro.com, on this podcast episode to discuss how teams can use the strategy to build relationships and move people through the funnel.
Estimated read time: 4 minutesContent creation of all kinds has been getting harder and things are not slowing down. Free samples of books are another piece of evidence here. I’ve written two books. Every once in a while, I use them as examples when people […]
Estimated read time: 3 minutesI’m all for transparency. Let our readers know that our tweets are not endorsements, that content is sponsored and let’s plaster signs to make it simple for them to see what’s up and what’s down. Sometimes, the sign might be a […]
Estimated read time: 3 minutesI now drive Lyft and Uber! Mostly for the stories and some extra cash is always nice. In Iowa, if you have a loan on your car, you must let your lender know that you are driving. You also must get […]
Estimated read time: 5 minutesWe recently decided to discontinue a service with a company we’ve been with for over 20 years. I won’t share who it is and what the exact service is but it was a service that required us to actually go to […]
Estimated read time: 6 minutes On May 17, 2017, I was a guest on #AdobeChat on Twitter to discuss how to improve your content marketing. There were eight questions through the 60-minute chat. If you missed it, here are some of my highlights on […]