Christoph Trappe shares thoughts around content strategy, marketing and content creation of all types.
This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
A look at how to measure SEO results and how to go about creating content that works and even build on accidental success.
This article discusses what visual search is, how it currently works and how it can affect a brand‘s content strategy.
A look at how podcasting can now help you rank in search. I call it podcast SEO.
This article discusses inbound links and specifically inbound links to product pages and what to do with them.
A look at what brands should consider when it comes to branded search SEO strategies.
This article gives seven reasons why SEO matters and discusses why companies should focus on it as part of their strategy.
This article looks at local marketing strategies that work and how they can work together – local SEO, local content strategy and more.