Should conferences allow or encourage attendees to live tweet sessions? 

Estimated read time: 5 minutesIn 2017 the American Diabetes Association held its conference and posted tweets asking attendees to delete tweets that contained photographs from sessions: Eric Topol, the healthcare thought leader, responded with this below, saying it’s 2017: From what I saw on Twitter […]

Is authentic storytelling content marketing still a differentiator when everyone does it?

Estimated read time: 3 minutesHere’s the scenario: Two competitors both use similar authentic storytelling content marketing techniques. They all read my book, which you can order here.Ha. But seriously, let’s take that scenario. Is this technique still usable when everyone – including our competitors – […]