ZDoggMD: How humor, uniqueness and fun can tell educational stories for millions

Estimated read time: 6 minutesZubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I […]

What industries can benefit from content marketing or authentic storytelling?

Estimated read time: 2 minutesIt’s always dangerous to throw round absolutes, but I have yet to come up with an industry where content marketing is absolutely not possible or zero percent helpful. Basically authentic storytelling content marketing comes down to these pillars:

Hope might not be a strategy, but stories that instill hope are motivators

Estimated read time: 3 minutesYou’ve probably heard some of those digital marketing/content marketing/general strategy experts out there who blurt out: “Hope is not a strategy.” Usually, they say (and I’ve said it before)  that when somebody says: “I hope this will happen when I do […]

[MARKETING] Why we shouldn’t make up quotes for people in our marketing stories

Estimated read time: 3 minutesIt can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose.  Marketing materials, of course, can include printed pieces, other offline items […]