Content strategy, livestreaming/podcasting and content marketing tips
Estimated read time: 6 minutesZubin Damania, MD, was a Stanford physician who was following in his dad’s footsteps: Being a doctor in the typical healthcare system. But that wasn’t enough he told the audience at the Healthcare Internet Conference in Las Vegas in 2016. “I […]
Estimated read time: 5 minutesColin Hung wrote a great post over on the Healthcare Leadership blog and shares a video, used as a TV commercial, that includes actual patients, according to Colin’s blog post. Colin asks “How do you feel about using actual patients, families […]
Estimated read time: 2 minutesIt’s always dangerous to throw round absolutes, but I have yet to come up with an industry where content marketing is absolutely not possible or zero percent helpful. Basically authentic storytelling content marketing comes down to these pillars:
Estimated read time: 3 minutesYou’ve probably heard some of those digital marketing/content marketing/general strategy experts out there who blurt out: “Hope is not a strategy.” Usually, they say (and I’ve said it before) that when somebody says: “I hope this will happen when I do […]
Estimated read time: 3 minutesIt can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose. Marketing materials, of course, can include printed pieces, other offline items […]
Estimated read time: 2 minutesA lot of event promotion I see out there is, well, just very promotional. Here’s our event The time Date Maybe the purpose is stated And whatever it is that we want from you – often to give us money to attend […]