[HEALTHCARE] What do we call people before they become patients? 

Estimated read time: 2 minutesAs I’m continuing to think about the future of storytelling, content marketing and other digital marketing strategies as they relate to population health and healthcare marketing I wondered if we’re missing a word to describe patients before they become patients.  Recommended […]

Organizational storytelling: Should we check the background of people whose stories we are sharing?

Estimated read time: 4 minutesStorytelling strategies can be full of reasons why not to publish something. In fact, if we want to find a reason to not publish a story that can be a super easy task: We don’t have the time. We don’t want to. I’m […]

How to add a second Instagram account to the app and dangers to consider

Estimated read time: 2 minutesIn mid-February 2016 Instagram added a function that allows us social media marketers, community managers and really anyone to add more than one account to the photo-sharing app. Of course, when we mix accounts in one app – especially when some […]