Estimated read time: 3 minutesIt can seem easier for writers and content creators to write the quotes from “actual people” marketing materials. It’s one way to make sure they stay on message, I suppose. Marketing materials, of course, can include printed pieces, other offline items […]
Category: Health
How to promote your event through great storytelling [HEALTHCARE EXAMPLE]
Estimated read time: 2 minutesA lot of event promotion I see out there is, well, just very promotional. Here’s our event The time Date Maybe the purpose is stated And whatever it is that we want from you – often to give us money to attend […]
MEN’S HEALTH: Why not to ignore the little health problems
Estimated read time: 2 minutesI had this pain in my left waist for months, but only when I was laying down. My wife suggested I should maybe go see our family doctor and have him take a look. I’m fine. But you may know how […]
Why your website content needs to be specific
Estimated read time: 4 minutesWeb content needs specificity. Every once in a while, people say to me: Why do we need to be so specific? We didn’t do that previously? We just shared the typical stuff. And that’s the problem, many people are sharing the […]
How Instagram helps us recognize shareable moments and tell even better stories
Estimated read time: 2 minutesOne of the things I like about Instagram is that – at least in theory – it’s actually harder to share content than it is on Twitter or Facebook. Taking good photos takes a different level of effort and even skillset. […]