How to optimize your job description to find that perfect content or marketing candidate

Estimated read time: 6 minutesThere are certain roles on your marketing team that you definitely need even when one person plays more than one role. To find the right candidates can be a challenge. With tens of thousands of jobs published on LinkedIn every couple […]

How organizations can ensure they don’t repeat stories and content that they already shared

Estimated read time: 3 minutesThere’s a real danger in digital content marketing to publish duplicate or at least content that dilutes other content. Here’s why that happens: We forget that we already written about it. Print journalists repeat stories all the time. Yes, I know […]

Corporate storytelling: Travel reporting is a good example why people need to leave their offices

Estimated read time: 3 minutesWhen I spoke in Berlin, I had emoji pillows all over the room and pointed at one in the corner. That’s the writer who never leaves the office. Think they get any unique stories? Some, but not as many as the […]