#wordsmatter: Storyteller over content creator and other marketing words that should be changed 

Estimated read time: 3 minutesWhen I grew up with the hopes of becoming a journalist the term content creator never even crossed anyone’s mind. Neither did storyteller. Journalists practiced journalism and marketers marketed. Even though, content marketing was already being practiced by several organizations the […]

“We can just add social media (or whatever) to somebody’s job title” doesn’t work!

Estimated read time: 3 minutes“Other duties as assigned” might appear to be a blank check to some so-called managers but assigning tasks on top of tasks that an employee doesn’t have the skills for doesn’t set up anyone – including the manager – for success. […]

Is it more important to be accepted by our peers or our audiences?

Estimated read time: 2 minutesMany industries hand out awards that are recognitions by peers.  Journalists submit entries that are then reviewed and judged by other journalists. Of course, those other journalists aren’t the actual target audience of the journalists submitting their potentially award-winning work. But […]