This article looks at what podcast metrics are available and which ones we should keep an eye on as our podcast matures.
Category: Measuring results
How being helpful can propel your business forward
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
How does podcast attribution work through pixels?
A look at how podcast attribution works through the use of a pixel.
Do people really not use the internet over the holidays?
This article looks at internet usage over the holidays and what that may or may not mean for marketers.
What’s the best time frame to measure content performance?
This article discusses how to measure content performance and on what timelines.
A/B testing tools – A demo of Google Optimize
This article discusses A/B testing, A/B testing tools like Google Optimize and how the future of A/B testing might look.