Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Let’s discuss why brands have a need of being helpful if they want to drive long-term success with their audiences, prospects and customers.
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
There’s a difference in podcast listens and downloads, but practically speaking they may be the same thing to many. Let’s dive into the discussion.
Estimated read time: 3 minutesInline ads certainly can work and so can popups. I know, I know. At dinner parties, nobody will admit that. Not even the marketers that use them to their advantage. But companies use them, because they work. So which one works […]
Estimated read time: 6 minutes“Now that we’ve spent all these hours on this project, what kind of numbers can we expect to see, Christoph? 100,000? More? 1 million?” It’s a question I’ve gotten versions of quite frequently over the years – during content marketing projects […]