Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
Category: Measuring results
What’s the difference between podcast listens and podcast downloads?
There’s a difference in podcast listens and downloads, but practically speaking they may be the same thing to many. Let’s dive into the discussion.
What’s the easiest way to check metrics in Google Analytics? Here it is…
I’m a huge fan of measuring input, output and outcomes when it comes to content marketing efforts. Of course, there are several tools I use and one of my favorite ones is Google Analytics and specifically the Google Analytics iPhone app. You can download it […]
UPDATED: How to add the CONTACT button to your Instagram account in seconds
A look at how to add the contact options on business Instagram accounts.
[YOUTUBE ADVERTISING] How to check easily if you have more than 10,000 views to add ads to YouTube videos
YouTube has announced that only channels with 10,000 views or more can show ads and receive ad revenue. Here’s a look at how you can easily check your view count.
[MEASURING RESULTS] How many web analytics services should I use on my website?
This article looks at how many web metrics services we should have on our website.