Christoph Trappe – Content Strategy Consultant, Head of Content
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
There’s a difference in podcast listens and downloads, but practically speaking they may be the same thing to many. Let’s dive into the discussion.
I’m a huge fan of measuring input, output and outcomes when it comes to content marketing efforts. Of course, there are several tools I use and one of my favorite ones is Google Analytics and specifically the Google Analytics iPhone app. You can download it […]
A look at how to add the contact options on business Instagram accounts.
YouTube has announced that only channels with 10,000 views or more can show ads and receive ad revenue. Here’s a look at how you can easily check your view count.
This article looks at how many web metrics services we should have on our website.