Note: This was part of a book about German American history, traditions, festivals and recipes that Penfield Books of Iowa City published in 2013. Published here with the writer’s permission. By Mary Sharp Christoph Trappe was sixteen years old when he left Düsseldorf, Germany, in 1995 […]
Category: Podcasts
PODCAST: The roles in content marketing
This podcast discusses the different roles an organization needs to successfully execute a content marketing strategy. I discuss the roles of project owner, editorial director, content producers and web producers. Audio not playing or can’t listen today? Try the transcript below: Hi there, Christoph Trappe […]
PODCAST: Words Can Have Different Meaning to Different People
This podcast discusses the importance of the words that we choose. The same words can have different meaning to different people. Sometimes this can lead to miscommunication and interesting decisions. This podcast discusses the importance of words and their meanings to different people. Audio not […]
PODCAST: Content marketing helps experts become wider known
This podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here with the Authentic Storytelling […]
PODCAST: It’s OK to share your knowledge publicly online
Many organizations continue to struggle with sharing their knowledge and authentic stories publicly. There are barriers, sure. But many of them can be overcome when we change our mindsets about the value of sharing knowledge (some call it content) digitally. In this podcast, I chat […]