Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
Continuous learning in marketing should really be a requirement. Whether that’s in the form of getting a specific marketing certificate, in-house training or going to conferences can be a matter of personal choice. But at the end of the day, marketing strategies change too quickly and too often to marketers to not continue to learn new things.
Estimated read time: 4 minutes Note: This was part of a book about German American history, traditions, festivals and recipes that Penfield Books of Iowa City published in 2013. Published here with the writer’s permission. By Mary Sharp Christoph Trappe was sixteen years old when he […]
A look at Halloween costumes worn by me from 2012 through 2018. Photos included.
Estimated read time: 3 minutesThe other day I realized that my 11-year-old, who has been to Europe a bunch of times recently – including 3 times in 12 months – hadn’t flown economy to Europe in 10 years. Yup. the last time she was sitting […]
Estimated read time: 4 minutesI was not surprised to see the headline that fewer kids are going out for football in Eastern Iowa, but I also know this: They might be missing out. Of course, the headlines have been out there about concussions and longer-term […]