This article discusses getting your first marketing job, what goes into preparing yourself for it and marketing your skills.
Category: Strategies
8 Great Tips to Evolve Your Content Marketing Strategy For The Digital Age
To achieve remarkable results, drive conversions, and broaden your existing fanbase, you need to establish a strong foundation for effective communication. Once you have that in place, the possibilities are endless.
Collaborate to Elevate: Co-Creation in Marketing
This article and podcast discuss the topic of co-creation in marketing, which can include co-creation with customers and others.
Outline for content examples to make your content better
Creating an outline for your content can be super helpful. Let me share some outline for content examples in this article.
Reboot your mind: What is unlearning?
We all need to learn the right strategies and techniques but what about unlearning? That matters too. Especially in times of evolving strategies and mounting pressures on marketing teams.
A balancing act: Viral marketing advantages and disadvantages
This article looks at viral marketing advantages and disadvantages and how to weigh them as you are working on organic strategies.
The power of values: How to build a company culture
This article looks at how to build a company culture that works for content teams and that helps to get content to perform.
Round and round we go: Why Full-Circle Marketing is Key
This article discusses the strategy of full-circle marketing, what it is, and why marketing teams should consider it.
Invest in the Best Company Swag to Showcase Your Brand
Branded swag can be a nice way for companies to get their names out there while also giving consumers and employees items they might enjoy. But there’s an art and science to how to create swag that is actually useful.
Keep things fresh: Use this website content update process
This article shares my tips on how to update content on your website to drive content performance on an ongoing basis.
Your guide to better email marketing content
Email marketing has so many benefits but it’s unfortunate how annoying some strategies have gotten. Let’s discuss some email marketing tips to be less annoying and more relevant.
Why branded search matters in your content strategy
A look at what brands should consider when it comes to branded search SEO strategies.
Get Most Bang for Your Buck: Useful Marketing Budget Breakdown
This article gives an example of a marketing budget breakdown. What’s needed, how much does it cost and what should the budget look like.