This is a controversial topic so I hope many of you clicked on the link. 🙂 Why would I ever acknowledge competitors and – even worse – why would I retweet and share their message for them? Why would I even consider doing this? There […]
Category: Strategies
I saw a plastic surgeon after losing 100-plus pounds
After losing 100-some pounds, I was convinced that I need to have my stomach stapled or tucked. Looking down at my stomach, I saw skin flapping around – at least from my perspective that’s how it appeared. I wondered what I could do about that […]
Maybe it’s time to retire the phrase “target audience”
As we are targeting audiences, defining target customers and using similar kinds of terms, I wonder if those phrases will withstand the test of time. Targeting somebody brings to mind an image of somebody with a target on their back. We are after you! Now, […]
Everyone is an influencer to somebody
Marketing to an influencer is one of the latest marketing trends. You need to reach a bunch of people in a certain demographic or interest group, so you go out and identify somebody that this particular group listens to. You’ll then somehow reach out to […]
The speed at which we respond on social media is important
It might even be nearly as important as what we actually say, said Scott Stratton during his keynote at Content Marketing World in Cleveland in September 2014. I believe that’s true… If I post something to social media – a question to a brand, for […]
Social Media Helps Law Enforcement Explain and Elaborate
It’s easy enough to point out today’s social media slip up and one seems to happen daily, It’s good to hear about them so we can learn from them – as appropriate. But there are also plenty of good uses of social media out there , […]
Picture and Words Tell the Story of Boy and Police Officer’s Hug
Audio extra: WMT Radio Interview: This photo of a black boy and a white police officer hugging in the aftermath of a 2014 shooting in Ferguson, Missouri, where a white police officer killed a black man, is touching on its own, but it also reminds me that […]
PODCAST: Words Can Have Different Meaning to Different People
This podcast discusses the importance of the words that we choose. The same words can have different meaning to different people. Sometimes this can lead to miscommunication and interesting decisions. This podcast discusses the importance of words and their meanings to different people. Audio not […]
Tweeting from conferences: Add value – not boredom
I love Twitter and I love Tweeting from conferences. I even “live” Tweet my own presentations. But there’s a difference between sharing meaningless blubber and sharing interesting, meaningful and unique content. Doing the latter can be very engaging and rewarding for the Tweeter and his […]