New Twitter feature: Native scheduling – how does it work from mobile?

Estimated read time: 2 minutesSocial media scheduling is probably the most basic form of marketing automation. I’m a fan, have done it for years and still schedule posts today. Of course, scheduling in third-party apps is convenient for marketers and content creators. Scheduling once is […]

How much do marketers and other content creators actually need to know about automation?

Estimated read time: 7 minutesAutomation can really make our lives easier as content marketers. Why not have a machines do all the mundane and repeatable tasks. Who really wants to do them anyway? Not me, for sure. Plus, machines are probably better at those tasks […]