We all need to learn the right strategies and techniques but what about unlearning? That matters too. Especially in times of evolving strategies and mounting pressures on marketing teams.
What is unlearning and why you should care to be successful?
Category: Training
Why details in stories matter
This article discusses why details in stories matter. They help your brand be memorable and stand out in your consumers’ minds.
How to write business books using your blog as the foundation
A look at how I wrote four business books with blog posts as the foundation.
Now available: Content Performance Culture Book
Listed as a No. 1 new public relations book in early 2020 with copies sold in Asia, Europe, North and South America. My third book is about how to create a content performance marketing culture and is now available. This 2020 textbook helps you move your content from happening to performing.
E173: Are virtual conferences really working? And how about the networking?
This article discusses how well virtual conferences work and how you can turn your off-line conference into a virtual conference.