This article looks at the importance of word usage in your business storytelling. How do we pick the best words to make an impact?
Category: Words
Why lower rankings on SERPs for your website matter, too.
A discussion surrounding how deep users actually go into search results. Yes, they do visit pages 2, 3 and 4 on SERPs.
Driving website revenue by building credibility
This article discusses building credibility online to drive revenue.
Is your content performance culture ready for strategic writing?
This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
Use these storytelling skills to tell better stories for your company
This article shares storytelling skills that you can use to tell better stories for your company. Be relevant to your customers.