Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.
Category: Words
Should I rebrand my webinars as Zoom Meetings since everyone now seems to love Zoom?
Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this article I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.
What’s the difference between podcast listens and podcast downloads?
There’s a difference in podcast listens and downloads, but practically speaking they may be the same thing to many. Let’s dive into the discussion.
Rebranding is hard. An update on the Bonvoy rebrand
Rebranding is a lot of work. Is it worth it and are people going to use the new brand name anyway?
How to write clickworthy – but not clickbaity content
Estimated read time: 2 minutesContent creators who produce clickworthy headlines and subject lines toe the line to clickbait but never cross it! Clickbait often makes readers click and then the content doesn’t necessarily hold up what the headline promised. But at least we got you […]