Estimated read time: 3 minutesWhen I grew up with the hopes of becoming a journalist the term content creator never even crossed anyone’s mind. Neither did storyteller. Journalists practiced journalism and marketers marketed. Even though, content marketing was already being practiced by several organizations the […]
Category: Words
The speed at which we respond on social media is important
Estimated read time: 2 minutesIt might even be nearly as important as what we actually say, said Scott Stratton during his keynote at Content Marketing World in Cleveland in September 2014. I believe that’s true… If I post something to social media – a question […]
PODCAST: Words Can Have Different Meaning to Different People
Estimated read time: 7 minutesThis podcast discusses the importance of the words that we choose. The same words can have different meaning to different people. Sometimes this can lead to miscommunication and interesting decisions. This podcast discusses the importance of words and their meanings to […]
Blogging: Where to write that first draft … and then what to do with it
Estimated read time: 5 minutesThe programs where we could write our first draft of that new blog post are endless – from the programs on your Windows or Mac or the various options available for mobile devices and tablets. It’s easy to write it off […]
Content strategy: How to write and share accurate stories
Estimated read time: 3 minutesEverything on the Internet is accurate. No doubt: Accurate stories all around. Right. If I’d actually stand behind that statement my credibility – if I had any with you to begin with – would have taken a plunge. As brands (people, […]