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Content marketing software-also sometimes called content marketing platforms-is an industry that exploded in approximately the 2010s.
Software as a service companies (SaaS) are developing and then selling technology tools to help content marketers and content creators plan and execute their strategies in one place.
I worked for one of those companies in 2017 and helped them with their market analysis and go-to-market strategy.
At the 2017 Content Marketing World I was a guest on the Enterprise Marketer podcast discussing this topic. You can listen here.
Content marketing software tools do have a place in the ecosystem because when created well they can help make content marketers’ jobs easier and help them be more efficient.