Book: How to create a culture that drives content performance

Estimated read time: 1 minutes



I’m excited to share that my second edition of “Content Performance Culture” is now available for pre-order.

The first edition was listed as a No. 1 new public relations book in 2020 with copies sold in Africa, Asia, Europe, North and South America. The Content Marketing Institute listed the book as one of 67 books you need to read for your content marketing efforts.

The updated edition gives an expanded look at the topics currently most important to building that culture.

This book has the latest on how to create a performance culture that allows teams to create content that has a chance to perform.

Christoph Trappe covers:

  • Team structure, setup, and philosophy
  • Livestreaming and podcasting
  • And how to throw your content a parade

About the author of content performance

A trained journalist, Christoph expanded his journalistic storytelling skills in content marketing across many industries, including healthcare, SaaS and publishing. 

Today, he’s a global top 14 content marketer, top CX influencer and top 100 digital marketer. Read more

Preorder the book now



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