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Virtual reality, podcasting, Twitter live audio are all great multimedia tools to grow and keep audience. We can’t do them all of course, but there’s a way to use them in a Create Once, Publish Everywhere model.

For example:

  1. Do a Twitter Live Audio broadcast
  2. Turn that into a podcast that is syndicated through all the typical and currently relevant channels
  3. Use the podcast content for an article
  4. Distribute the article across email, social and native ads.

This session discusses how content teams can simplify a traditionally difficult process to maximize their content output and set themselves up for content performance.

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