How to do a private a Periscope video broadcast

Estimated read time: 2 minutes

I’m still a fan of Periscope – whether it’s live audio or video.

Of course, when we use Periscope we often want to reach the largest relevant audience. So most of the time making broadcasts private is probably not the way to go.

I feel the same about private Twitter accounts. Though I thought I saw an article somewhere recently that said accounts are growing by going private.

Maybe that’s the “VIP” strategy. Not everyone gets in – as private accounts approve followers.

“Sorry, you are not our target audience.” <Disapproved>

And if you get in you are special because you are part of whatever community an account represents.

The same model could potentially work with private Periscope live-streams. It’s worth trying.

How to set up a private Periscope?

Go to the app and click the “start a new live video” button.

The default is “public.” Before going live click on that.

From there you can create groups, name them and invite connections to the groups.

You may have to be connected to each other (i.e. follow each other) for this to work.

Once you have a group you can pick it from the drop down menu.

Now, I don’t know whether or not Periscope sends notifications to the people in your group once you go live. So that’s something worth testing.

Since it’s such an exclusive event you may even consider a more elaborate invitation and reminder strategy, including landing page and email reminders.

The H2H Twitter chat is a great case study for that. Read it here.

Are private Periscope live-streams worth trying? Probably.

You could try using it as a lead generation tool even. People get invited to the private group once they connect via email turn over their email.

Here’s an example of how you can set up that journey.

Will people do that? If you have a large audience – maybe. If you constantly share valuable stuff – maybe.

That’s a lot of maybes.

Of course, the stuff you’ll share in the private live video has to be exceptional and super relevant to your audience.

It cannot just be run-of-the-mill content. And definitely not crap, which stands for …

Certainly worth trying, but when you do make sure you have good WiFi or a really strong data connection.