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One newer way of podcast promotion is by swapping podcast episodes with another podcast in the same or a related niche. I first heard about this strategy on Tanner Campbell’s “Good Morning, Podcasters!” show. He called it a “feed drop.”
In this article, I cover:
- What is a feed drop?
- Advantages of podcast episode swaps
- How to identify other podcasts to partner with
- The technical stuff of a podcast feed drop
- How to introduce another podcast’s episode in your feed
- Ideas for podcast swaps cover art
What is a feed drop?
Swapping podcast episodes with another podcast is just that:
- Two podcasts partner
- One runs an episode of the other show in full.
- In return, the other podcast runs an episode from the other show
Both show notes link to the other podcast’s preferred webpage to help listeners quickly find and follow the show.
Read next: How to search podcast episodes to find specific content
The biggest difference from simply promoting another show is that it’s the full episode. Promoting another show would be just a quick mention while you run a regular episode.
What are the advantages of a podcast swap?
Several come to mind:
- The relationship aspect: It’s a great way to reach out to other podcasters – whether you know them or not – and invite them to a joint podcast promotion. It says, “hey, your podcast is great. Can I share it with my audience, too?”
- Reaching a new audience: Getting the podcast in front of the other show’s audience can help you grow your reach for your podcast.
- Offering additional types of content to your audience: It can be an advantage for the other show to be played for your audience. In addition, it also offers you another way to share an additional episode without having to produce an additional episode.
How to identify shows to swap podcast episodes with
Some shows are more made for each other than others. No doubt. For example, I listen to sports-related podcasts all the time. While I find them interesting, they have nothing to do with business storytelling and wouldn’t be a good fit for a swap with The Business Storytelling Show. But other marketing shows out there – including ones I regularly listen to – are.
I look for related topics that listeners of my podcast might be interested in. For example, my first scheduled guest podcast episode is one of Jason Falls’ “Winfluence”. The topic is of interest to business storytellers and Jason does a great job with his interviews. It seems like a perfect fit.
To start, I would recommend to start asking podcasters that you already know or whose shows you’ve been a guest on. I simply send a message like this one:
Hey. What do you think of doing a episode swap? I run one of yours and you run one of mine. We can still run the same episode in our own streams as well but it would be a nice way to cross promote. What do you think?
Hello, <fn>,I’m Christoph Trappe and produce and host The Business Storytelling Show. I would love to partner with you and swap episodes to help both of us with a podcast promotion.Basically, I would run one of your episodes in my stream and would be happy to share an episode that you can run in your stream.Would you be open to collaborate?
Read next: How to be a good podcast guest
How to do a podcast episode swap
Once you agree to swapping episodes, you’ll have to get the file to the other podcast. While I save many of my episodes I couldn’t tell you where they all are. But it’s easy to download a version from my podcast post – Anchor.
I simply go to the episode and then click the three dots followed by download audio. From there, you can just share it through Google Drive or similar sharing service.
How to introduce a feed drop?
I think it’s a good practice to have a little introduction before getting to the actual guest episode. You want to give the audience an overview of what’s coming up and why it’s coming up.
You might say something that includes:
- Why you’re sharing the guest episode.
- If you are going to do more feed drop episodes in the future.
- A bit more detail about the podcast that you were sharing an episode from and how people can follow it.
I also include my regular opening and closing.
Feed drop podcast episode art
I use different cover art for my podcast episodes – usually, it includes a picture of the guest.
For a feed drop episode, my options could be to use the generic art with just my face, add the face of the other show’s host or do what Jason Falls did when he feed dropped one of my episodes. He simply took my podcast cover and placed it where he usually places the guest image.
Overall, I think it’s a great strategy, and I hope to forge many meaningful partnerships through feed drops and strengthen existing ones.