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klout was a site that rated social media influence on a scale of 0-100, with 100 being the most influential.

As a personal or organizational brand you could connect all of your social media accounts to your Klout account and the site then assigned a score to your influence.

My Klout score, for example, as of January 2015, was made up by my Facebook activity (34 percent), Twitter activity (52 percent), LinkedIn (5 percent) and Instagram (9 percent). My Google Plus account is also connected, but I hardly do anything on Google Plus.

klout network contributionOver the years, some marketers and others have questioned the validity of Klout scores. They question that you can game them and that they don’t really mean much.

Previously, Klout had changed its algorithm and caused scores to go up and down for some users – without much explanation to its user base.  Really, algorithm changes happen. Google reportedly makes hundreds of changes each years to its search algorithm.

I think they were a good measuring stick. Everyone, after all, is measured on the same things.

How do you increase your score? These steps might help:

  • Share things that people find interesting, like and Retweet.
  • Continue to grow your following – especially on Twitter.
  • Interact with people. Somebody asks you something on Twitter, respond.

To get started, you could go to and connect all of your accounts.

In 2015, Klout added expertise areas for certain accounts. Klout ranks people’s expertise in those areas based on the content shared and interaction with the content.

christoph trappe's klout expertise

In 2018, the service shut down because of the new privacy regulations-GDPR-in Europe. CMSWire has a good summary here.

Related: GDPR fills my inbox

This was first written in 2015 and updated in 2018.