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As many organizations are trying to go through digital transformation with that it’s important to build a culture of data-drive decisions.

Gut feeling reactions and decisions based on old models feel safe but aren’t always supported by analytics.

This keynote will share Christoph Trappe’s top tips on how to start a data-driven (digital marketing) organization and maintain it to learn together and stay relevant.

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I did give this talk at a higher ed conference in Anaheim in 2019. You can find the ratings and reviews below.

PowerPoint sample:

How to create a culture of data-driven decisions from Christoph Trappe


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