Content strategy, livestreaming/podcasting and content marketing tips
Estimated read time: 2 minutesShow me the money! Is all this content marketing actually leading to revenue? Yes! I’m all for getting paid, because afterall, pageviews are not accepted currency in any grocery store. My kids don’t accept them for their allowance either! But, soft […]
Estimated read time: 1 minutesI throw the term crap content around quite a bit on social media, during keynotes and workshops. The context usually revolves around this: We have to stop creating crap content. There’s too much crap out there Etc. Related reading: The No. […]
Estimated read time: 4 minutesContent is king, relevance is queen and distribution runs the day-to-day. And context writes the paychecks. Or something like that. Enough #buzzwords. But really, context is important and is typically what makes our content marketing stories relevant. I’ve remembered this discussion […]
Estimated read time: 2 minutesIt’s always dangerous to throw round absolutes, but I have yet to come up with an industry where content marketing is absolutely not possible or zero percent helpful. Basically authentic storytelling content marketing comes down to these pillars:
Estimated read time: 3 minutesYou’ve probably heard some of those digital marketing/content marketing/general strategy experts out there who blurt out: “Hope is not a strategy.” Usually, they say (and I’ve said it before) that when somebody says: “I hope this will happen when I do […]