What industries can benefit from content marketing or authentic storytelling?

Estimated read time: 2 minutesIt’s always dangerous to throw round absolutes, but I have yet to come up with an industry where content marketing is absolutely not possible or zero percent helpful. Basically authentic storytelling content marketing comes down to these pillars:

Hope might not be a strategy, but stories that instill hope are motivators

Estimated read time: 3 minutesYou’ve probably heard some of those digital marketing/content marketing/general strategy experts out there who blurt out: “Hope is not a strategy.” Usually, they say (and I’ve said it before)  that when somebody says: “I hope this will happen when I do […]