This podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here with the Authentic Storytelling […]
Tweeting from conferences: Add value – not boredom
I love Twitter and I love Tweeting from conferences. I even “live” Tweet my own presentations. But there’s a difference between sharing meaningless blubber and sharing interesting, meaningful and unique content. Doing the latter can be very engaging and rewarding for the Tweeter and his […]
TV Interview: What’s Authentic Storytelling and Why Does It Matter?
This TV interview explains what authentic storytelling is and how it can help people become and stay relevant.
PODCAST: It’s OK to share your knowledge publicly online
Many organizations continue to struggle with sharing their knowledge and authentic stories publicly. There are barriers, sure. But many of them can be overcome when we change our mindsets about the value of sharing knowledge (some call it content) digitally. In this podcast, I chat […]
Blogging Topics: Finding your blogging passion – align it with audience interest
Everyone can start a blog. Go to WordPress.com, sign up, start writing. Ta-da, you are now a blogger. But what are you going to write about that others actually want to read? What’s your blogging passion and does it align with something others are actually […]
Blogging: Where to write that first draft … and then what to do with it
The programs where we could write our first draft of that new blog post are endless – from the programs on your Windows or Mac or the various options available for mobile devices and tablets. It’s easy to write it off as a force of […]