This article discusses why you should edit text in WordPress as opposed to Word documents or other word-processing tools.
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This article looks at how to create more strategic writing in line with your content performance culture. We also look at the state of writing research, SEO and how to help teams create more strategic writing.
A look at how you can tell better brand stories and why good brand stories matter.
Content Marketing Guru Joe Pulizzi said that brands should consider publishing a print magazine. This article discusses the topics and what to consider.
My fourth book “Going Live” is now out and covers how any brand can make livestreaming part of their content strategy and integrate it into Create Once, Publish Everywhere.