Search Results for: Content Marketing World

Why is internal marketing important? Because sometimes actions speak for themselves but sometimes they don’t. This article discusses the topic.

Artificial intelligence presents a huge opportunity to make your customer experience far more human. Here’s how.

A look at why a company style guide is absolutely necessary for any company that creates content.

This article discusses why you should never use social media logos on anything that’s printed – like a poster, a conference booth or your company truck.

This article discusses why you should edit text in WordPress as opposed to Word documents or other word-processing tools.

This article discusses how to best use expert quotes in your contact strategy. One tactic is to do roundup posts, which I’m not a big fan off but I am a fan of using expert opinions.

The best workflow has necessary steps that can be run through quickly and actually improve content, ensure it’s unique and enables distribution. Let’s take a look at how that might work.

The time of the smart jerk needs to be over – Michael Brenner

You get what you pay for it and even free marketing campaigns have a cost associated with them. Here’s an example. But they are worth considering.

This articles discusses how you can decide whether or not to use cartoons in your marketing.

Content production and performance can be and often is chaotic. Especially in larger organizations. How do we make it more efficient and drive better results? Content intelligence processes can help. This articles dives into that topic.

Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This article dives into how to mend the different opinions and work together.