Breast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. Organizations blog, tweet and share […]
How many enewsletters are too many?
The sending of enewsletters is one of the most effective content marketing tactics. Most people still read emails. Email is not dead. At all. Even though, sometimes we’d like it to die. Ha. I wondered how many enewsletters do I personally get and how do I […]
How to grow WordPress email subscribers and publish an email newsletter
Email is not dead. People read their emails, and even when they don’t read all of my blog’s emails, it only gets out of their inbox when they delete it. Email marketing was also expected to be one of the fastest growing content marketing channels. […]
Hotel shows how to respond to Facebook review
I spent some time in Cape Cod for a meeting and the stay was great. I learned a lot and enjoyed the beach as well. Unfortunately when my room was cleaned my ziploc bag was misplaced. I need the bag to transport toiletries – including […]
Responding quickly is also part of being authentic
Email, Tweets, texts, Facebook comments and who knows what’s next. When we are actually participating in our online and offline communities, people will talk with you and respond to things you say. The way we respond and at what speed can also be indicators at […]
Why I (may) Retweet competitors from time to time…
This is a controversial topic so I hope many of you clicked on the link. 🙂 Why would I ever acknowledge competitors and – even worse – why would I retweet and share their message for them? Why would I even consider doing this? There […]
I saw a plastic surgeon after losing 100-plus pounds
After losing 100-some pounds, I was convinced that I need to have my stomach stapled or tucked. Looking down at my stomach, I saw skin flapping around – at least from my perspective that’s how it appeared. I wondered what I could do about that […]
Maybe it’s time to retire the phrase “target audience”
As we are targeting audiences, defining target customers and using similar kinds of terms, I wonder if those phrases will withstand the test of time. Targeting somebody brings to mind an image of somebody with a target on their back. We are after you! Now, […]
How to easily import WordPress posts from one blog to another
Importing and exporting WordPress blog posts from one blog site to another is fairly easy, but there are some things to remember while going through the process.