Marketing to an influencer is one of the latest marketing trends. You need to reach a bunch of people in a certain demographic or interest group, so you go out and identify somebody that this particular group listens to. You’ll then somehow reach out to […]
The speed at which we respond on social media is important
It might even be nearly as important as what we actually say, said Scott Stratton during his keynote at Content Marketing World in Cleveland in September 2014. I believe that’s true… If I post something to social media – a question to a brand, for […]
Social Media Helps Law Enforcement Explain and Elaborate
It’s easy enough to point out today’s social media slip up and one seems to happen daily, It’s good to hear about them so we can learn from them – as appropriate. But there are also plenty of good uses of social media out there , […]
Picture and Words Tell the Story of Boy and Police Officer’s Hug
Audio extra: WMT Radio Interview: This photo of a black boy and a white police officer hugging in the aftermath of a 2014 shooting in Ferguson, Missouri, where a white police officer killed a black man, is touching on its own, but it also reminds me that […]
PODCAST: Words Can Have Different Meaning to Different People
This podcast discusses the importance of the words that we choose. The same words can have different meaning to different people. Sometimes this can lead to miscommunication and interesting decisions. This podcast discusses the importance of words and their meanings to different people. Audio not […]
Tweeting from conferences: Add value – not boredom
I love Twitter and I love Tweeting from conferences. I even “live” Tweet my own presentations. But there’s a difference between sharing meaningless blubber and sharing interesting, meaningful and unique content. Doing the latter can be very engaging and rewarding for the Tweeter and his […]
TV Interview: What’s Authentic Storytelling and Why Does It Matter?
This TV interview explains what authentic storytelling is and how it can help people become and stay relevant.
Blogging Topics: Finding your blogging passion – align it with audience interest
Everyone can start a blog. Go to WordPress.com, sign up, start writing. Ta-da, you are now a blogger. But what are you going to write about that others actually want to read? What’s your blogging passion and does it align with something others are actually […]
Blogging: Where to write that first draft … and then what to do with it
The programs where we could write our first draft of that new blog post are endless – from the programs on your Windows or Mac or the various options available for mobile devices and tablets. It’s easy to write it off as a force of […]