Email, Tweets, texts, Facebook comments and who knows what’s next. When we are actually participating in our online and offline communities, people will talk with you and respond to things you say. The way we respond and at what speed can also be indicators at […]
Why I (may) Retweet competitors from time to time…
This is a controversial topic so I hope many of you clicked on the link. 🙂 Why would I ever acknowledge competitors and – even worse – why would I retweet and share their message for them? Why would I even consider doing this? There […]
I saw a plastic surgeon after losing 100-plus pounds
After losing 100-some pounds, I was convinced that I need to have my stomach stapled or tucked. Looking down at my stomach, I saw skin flapping around – at least from my perspective that’s how it appeared. I wondered what I could do about that […]
Maybe it’s time to retire the phrase “target audience”
As we are targeting audiences, defining target customers and using similar kinds of terms, I wonder if those phrases will withstand the test of time. Targeting somebody brings to mind an image of somebody with a target on their back. We are after you! Now, […]
How to easily import WordPress posts from one blog to another
Importing and exporting WordPress blog posts from one blog site to another is fairly easy, but there are some things to remember while going through the process.
Everyone is an influencer to somebody
Marketing to an influencer is one of the latest marketing trends. You need to reach a bunch of people in a certain demographic or interest group, so you go out and identify somebody that this particular group listens to. You’ll then somehow reach out to […]
The speed at which we respond on social media is important
It might even be nearly as important as what we actually say, said Scott Stratton during his keynote at Content Marketing World in Cleveland in September 2014. I believe that’s true… If I post something to social media – a question to a brand, for […]
Social Media Helps Law Enforcement Explain and Elaborate
It’s easy enough to point out today’s social media slip up and one seems to happen daily, It’s good to hear about them so we can learn from them – as appropriate. But there are also plenty of good uses of social media out there , […]