Audio extra: WMT Radio Interview: This photo of a black boy and a white police officer hugging in the aftermath of a 2014 shooting in Ferguson, Missouri, where a white police officer killed a black man, is touching on its own, but it also reminds me that […]
Documenting the stories of our pets is also meaningful
One important step – one that is easy to forget – in telling any story is to document it when it happens. You can document a story by: jotting down notes (0n paper or your smartphone) taking smartphone pictures (or use a better camera if […]
Who should run social media? Communications, the expert or an agency?
As many organizations are realizing that social media is not just a fad and a valuable channel for customer acquisition, the question arises: Who should run our branded social media account? Your options include: Marketing, communications or a related function in that area of the […]
PODCAST: Words Can Have Different Meaning to Different People
This podcast discusses the importance of the words that we choose. The same words can have different meaning to different people. Sometimes this can lead to miscommunication and interesting decisions. This podcast discusses the importance of words and their meanings to different people. Audio not […]
PODCAST: Content marketing helps experts become wider known
This podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here with the Authentic Storytelling […]
Tweeting from conferences: Add value – not boredom
I love Twitter and I love Tweeting from conferences. I even “live” Tweet my own presentations. But there’s a difference between sharing meaningless blubber and sharing interesting, meaningful and unique content. Doing the latter can be very engaging and rewarding for the Tweeter and his […]
TV Interview: What’s Authentic Storytelling and Why Does It Matter?
This TV interview explains what authentic storytelling is and how it can help people become and stay relevant.
PODCAST: It’s OK to share your knowledge publicly online
Many organizations continue to struggle with sharing their knowledge and authentic stories publicly. There are barriers, sure. But many of them can be overcome when we change our mindsets about the value of sharing knowledge (some call it content) digitally. In this podcast, I chat […]