My perception poll (ha!) found that I see more people with fitness trackers around their wrists than watches. But seriously, fitness trackers are all the rage. I’ve had a few. I first started with the Jawbone, which kept breaking. I then used the latest iPhone, […]
Let’s stop the Call to Action Madness!
“I can’t remember all the Calls to Action I’m supposed to follow. Everyone wants me to do something. So I tweeted instead.” – @ctrappe Everyone wants us to do something: Click here Buy this now Open my email, please Follow me on 59 other social […]
Be aware of the experts who can’t do any of what they are talking about!
There certainly are enough self-proclaimed content marketing experts out there. They seem to have forgotten that you aren’t an expert until some other people call you one. [Tweet “”You are an expert when other people call you one.” – @ctrappe “] Certainly, experts and thought leaders […]
How to correctly use a Facebook Photo Album While Still Live Posting Pictures
This article discusses how to live post pictures while also funneling them into the correct Facebook Photo albums.
How to combine social media accounts when organizations merge
The merger of American Airlines with U.S. Airways reminded me of the difficult decisions that we can face when organizations merge. What to do with social media accounts when organizations merge? U.S. Airways merged with American Airlines with the last U.S. Airways flight happening on […]
How to share better content for Breast Cancer Awareness Month (and in general)
Breast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. Organizations blog, tweet and share […]
How many enewsletters are too many?
The sending of enewsletters is one of the most effective content marketing tactics. Most people still read emails. Email is not dead. At all. Even though, sometimes we’d like it to die. Ha. I wondered how many enewsletters do I personally get and how do I […]
How to grow WordPress email subscribers and publish an email newsletter
Email is not dead. People read their emails, and even when they don’t read all of my blog’s emails, it only gets out of their inbox when they delete it. Email marketing was also expected to be one of the fastest growing content marketing channels. […]
Hotel shows how to respond to Facebook review
I spent some time in Cape Cod for a meeting and the stay was great. I learned a lot and enjoyed the beach as well. Unfortunately when my room was cleaned my ziploc bag was misplaced. I need the bag to transport toiletries – including […]