Who should run social media? Communications, the expert or an agency?

As many organizations are realizing that social media is not just a fad and a valuable channel for customer acquisition, the question arises: Who should run our branded social media account? Your options include: Marketing, communications or a related function in that area of the […]

PODCAST: Words Can Have Different Meaning to Different People

This podcast discusses the importance of the words that we choose. The same words can have different meaning to different people. Sometimes this can lead to miscommunication and interesting decisions. This podcast discusses the importance of words and their meanings to different people. Audio not […]

PODCAST: Content marketing helps experts become wider known

This podcast discusses how content marketing doesn’t make experts but helps already-existing experts become more widely known and why they would even want to. Audio not playing or can’t listen right now? Try the transcript below: Hi there, Christoph Trappe here with the Authentic Storytelling […]