How to easily share livestream clips to social media

Estimated read time: 2 minutes

A piece of Create Once, Publish Everywhere is to reuse our live-streamed podcasts as snippets and audiograms.

But what is the easiest way to create these clips and then push them to social media? Here’s one easy and highly streamlined way I spotted while live-streaming one of my daughter’s softball tournaments.

I used Switcher Studio to livestream, and once the stream was done, Switcher offered me several instant ways to edit and distribute livestream clips to social media.

livestream clips from Switcher Studio

Of course, I can’t directly share a 60-minute to Facebook or Instagram, but Switcher Studio allows you to edit on the platform on your iPhone or iPad after the livestream.

Read next: Am I live? How to make sure your livestream works

Editing livestream clips

To edit, click on “create clip (edit).” You can even reformat the livestream clips’ orientation and use 16×9 or 9×16 (better for Instagram Reels and TikTok).

livestream clips reformat for social media

You can even pick a different background color. Then, after saving, you can trim the video down to the clip you want to share.

livestreaming clips editing in Switcher

Once done and saved, you can create additional clips. Alternatively, you can share it on social media or save it to your camera roll for later.

sharing livestream clips to social media

Sharing livestreams to more social media channels

Typically, I would recommend that livestreams aren’t super short. For example, Amazon says Amazon Lives should be over 60 minutes. LinkedIn says LinkedIn Live shows should be over 15 minutes. And keep in mind that currently, Instagram Reels have to be a minute or less. So you can’t please all masters here without editing.

But, platform requirements change all the time. TikTok now allows 10-minute uploads, for example. So Instagram Reels could follow suit. And you can share to TikTok using the share function and share natively or via Buffer. The same works for LinkedIn – which allows 10-minute videos – and other channels.

You can also use this share function after doing a short livestream. Let’s say I’m at a conference and keep doing quick live hits from different booths and with different people. The process could look like this:

  • Go live on Twitter for a minute
  • Share the clip on other relevant social channels immediately after

Is this speed always necessary? No. But sharing content quickly and efficiently can be a differentiator in a crowded market—especially when the content is good, and the competition also shares good content. Beating them to the punch can help a company stand out.

Read next: How to multistream and what platforms to use

If nothing else, this way of quickly repurposing livestream content is an excellent tool in our content tool belt. Of course, that doesn’t mean we have to use it daily, weekly, or even monthly. But knowing it’s available when it makes sense is an excellent place to be.

Listen to my podcast