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Technically no, but practically yes.
Let me explain how to post a text-only message directly in the Instagram app but it’s ultimately still a picture. Here’s how to do it.
Start by creating a new Story. Once in there, scroll over to the left, swipe left to TYPE.
That function allows you to now type in an update. I just went to Twitter and grabbed copy from an existing Tweet of mine. (I just know noticed it has a typo. Whoops.) So you can easily make this part of your content strategy:
- Write blog post of over 500 words.
- Hack it up into tweets, Instagram posts – even when you don’t have images
- Other distribution and promotion
Then simply click the arrow button to start posting:
Once it’s posted you can now share it also as a post:
I have my Instagram linked to Twitter via If This Then That which pushes the images from Instagram to Twitter correctly.
— Christoph Trappe (@CTrappe) December 30, 2018
As you can see the text Instagram post pushes to Twitter but of course it’s technically a picture, but Instagram added the text that you typed on it on the image.
So long story short: Posting a text-only update to Instagram is doable by using the Instagram Stories function and then sharing it as a post as well. Technically, it’s still posting as a photo though.