[FACEBOOK] How to thank all those people who wished you a Happy Birthday on Facebook

Estimated read time: 4 minutesHappy birthday. Happy birthday. Happy birthday. You’ve probably seen the posts on Facebook and may even have gotten dozens or hundreds of happy birthday posts on your wall on your actual birthday as well. The first time I got more than […]

“I’m excited to present this post to you.” [It’s OK when it’s meant]

Estimated read time: 2 minutesYou’ve heard me share my displeasure with people using phrases like this in their news releases, product announcements and – yes – social media posts: We are excited to …. We are pleased to … We are thrilled to announce… And […]

How to share better content for Breast Cancer Awareness Month (and in general)

Estimated read time: 5 minutesBreast Cancer Awareness Month is every October. Many healthcare organizations, advocates and the media will all share stories surrounding breast cancer. That’s great because stories raise awareness and can lead to donations, advocacy and top-of-mind awareness of organizations that offer help. […]