This article discusses when stories should be vetted and when we should focus more on production and sharing.
Tag: storytelling
HIPAA is not a reason to not share authentic stories
Estimated read time: 4 minutesHIPAA, the Health Insurance Portability and Accountability Act, is sometimes cited to be a hurdle in healthcare to share authentic stories that involve people (aka patients). Since the best stories involve people, chances are that some of the best stories worth sharing […]
How many enewsletters are too many?
Estimated read time: 3 minutesThe sending of enewsletters is one of the most effective content marketing tactics. Most people still read emails. Email is not dead. At all. Even though, sometimes we’d like it to die. Ha. I wondered how many enewsletters do I personally get […]
Picture and Words Tell the Story of Boy and Police Officer’s Hug
Estimated read time: 3 minutesAudio extra: WMT Radio Interview: This photo of a black boy and a white police officer hugging in the aftermath of a 2014 shooting in Ferguson, Missouri, where a white police officer killed a black man, is touching on its own, but it […]
Sharing and Consumption of Stories Can Become a Habit
Estimated read time: 3 minutesNeale Martin’s book “Habit – The 95 Percent of Behavior Marketers Ignore.” explains how people do many of their tasks and use many of the products they use because of habit. Habit outweighs loyalty – even when customers say they are […]