[HEALTHCARE] What do we call people before they become patients? 

Estimated read time: 2 minutesAs I’m continuing to think about the future of storytelling, content marketing and other digital marketing strategies as they relate to population health and healthcare marketing I wondered if we’re missing a word to describe patients before they become patients.  Recommended […]

“I’m excited to present this post to you.” [It’s OK when it’s meant]

Estimated read time: 2 minutesYou’ve heard me share my displeasure with people using phrases like this in their news releases, product announcements and – yes – social media posts: We are excited to …. We are pleased to … We are thrilled to announce… And […]